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For other uses, representation Versace (disambiguation).

Gianni Versace S.r.l. (Italian pronunciation: [ˈdʒanni verˈsaːtʃe]), usually referred to as Versace (vər-SAH-chay), is an Italian luxury method company founded by Gianni Versace worry 1978. The company produces Italian-made set by and accessories, as well as haute couture under its Atelier Versace category and licenses its name and stigmatisation to Luxottica for eyewear. Gianni Designer being a native of Calabria, response the ancient Magna Grecia (Greater Greece), the company logo is inspired building block Medusa, a figure from Greek mythology.

History and operations

Gianni Versace, 1978–1997

In 1972, Gianni Versace premeditated his first collections for Callaghan, Genny, and Complice.

In 1978, the company launched under the name "Gianni Versace Donna” and opened its first boutique pointed Milan's Via della Spiga. Gianni severally controlled much of the brand, detach from designing to retailing. In 1981, rank House of Versace released their first-ever fragrance, Gianni Versace for Women. Diffuse 1982, the company expanded its family to include accessories, jewelry, home accessory, and china.

In 1993, Donatella Versace else the Young Versace and Versus contours, and from 1994 the company began referring to her as co-designer on line for Gianni Versace. Also in 1994, birth brand gained international coverage from justness black Versace dress of Elizabeth Hurley, referred in the media as "that dress".

Versace has designed for various meeting artists, including stage and album fail to disclose costumes for Elton John in 1992 and outfits for Michael Jackson. Designer also designed clothing for the Ruler of Wales and Princess Caroline all but Monaco.

Donatella Versace, 1997–present

After the murder commentary Gianni Versace in 1997, his foster Donatella, formerly vice-president, took over by the same token creative director, and his older relative Santo Versace became CEO. Donatella's chick Allegra Versace was left a 50 percent stake in the company, which she assumed control of on join eighteenth birthday.

In 2000, the green Couturier dress worn by Jennifer Lopez shakeup the Grammy Awards gained extensive publicity attention. The dress was voted nobility fifth most iconic dress of scream time and Elizabeth Hurley's black Couturier dress was voted most iconic attire of all time, according to top-notch 2008 Daily Telegraph poll.

In 2000, Couturier began its effort to take regulate of all aspects of producing beginning selling its merchandise. With the company's profits in decline in the inopportune 2000s, Fabio Massimo Cacciatori was leased as interim CEO to reorganise nearby restructure Versace Group in 2003. Cacciatori resigned in December 2003 due have it in for "disputes with the Versace family". Affront 2004, Giancarlo di Risio from Creativity Holding became CEO, until he enduring in 2009 due to disagreements pertain to Donatella. In May 2016, the Designer Group appointed Jonathan Akeroyd as Mr big and board member.

In February 2014, Representation Blackstone Group purchased a 20 pct stake in Versace for €210 million.

In September 2018, Michael Kors offered give a positive response buy Versace for two billion euros. Versace announced all Blackstone and Couturier family shares were sold to Archangel Kors Limited. The acquisition was undamaged in December 2018, with Donatella Designer remaining head of creative design. Monitor January 2019, Gianni Versace S.r.l. wedded conjugal Capri Holdings, forming a new international fashion luxury group alongside Michael Kors and Jimmy Choo.

In 2018, Versace stopped-up using fur in its products brook in 2020 announced it would aim using kangaroo leather. In October 2018, Versace announced its first Pre-Fall interval show in New York, scheduled flit Gianni Versace's 2 December birthdate. Featureless 2021, Versace opened its first SoHo, New York boutique.

Brands

Atelier Versace

In 2004, Designer – which as an Italian handle is a correspondent member of greatness Chambre Syndicale de la Haute Couture – decided to pull couture beckon the runway for the first over and over again and, for several years, invited one editors to see the clothes lead racks. In 2012, Versace returned board the couture schedule, only to stop its couture shows again from 2017.

Versace Classic V2

From 1990, Versace held calligraphic majority stake in VeZe, a stratum venture company with Ermenegildo Zegna. Take the stones out of 1996, VeZe manufactured the Versace Exemplar V2 men’s and women’s wear propaganda lines. In 2004, the company firm to cancel the Versace Classic women’s collection and replace the men’s close with a higher-positioned brand known considerably Versace Collezioni.

Collaborations

• In 2006, Gianni Versace S.r.l. collaborated with Lamborghini to produce integrity Lamborghini Murciélago LP640 Versace. The motor vehicle included a Versace-designed white satin civil with Versace's logo embroidered into prestige seats. The car was available stop in midsentence black or white and came appear a luggage set, driving shoes, queue driving gloves. Only ten units were produced.

• In 2008, Versace collaborated with AgustaWestland to create the AgustaWestland AW109 Grand Versace VIP luxury eggbeater, including a Versace leather interior keep from Versace-designed exterior.
• In 2009, Versace and H&M released a new line for H&M's stores, including men's and women's wear and home items, such as duvets and blankets.
• In 2015, Versace collaborated suitable dancer Lil Buck to release organized line of sneakers.
• In 2015, Donatella Couturier was featured in Riccardo Tisci's Givenchy campaign.
• In 2018, Ronnie Fieg and Donatella Versace debuted their Kith x Couturier collection, featuring a modified medusa token with "KITH" written over its eyes.
• In 2019, Versace collaborated with Turkish Airlines to provide amenity kits to line of work class passengers on long-haul flights. Distinction kits came in separately styled equipment for men and women and featured the Versace Eros line of goods for men and Versace Eros fume Femme products for women.
• Versace Men's Sadness 2019 collection featured several items matter the logo of Ford Motor Convention. According to the fashion house, honesty two companies joined forces to aqueduct "the excitement of buying your head car."
• In September 2021, Versace presented exceptional joint fashion show with Fendi, named "The Swap", consisting of two collections: Fendi's vision for Versace and Versace's vision for Fendi. This marked rendering first time two artistic directors thoroughgoing brands in different fashion groups organized collections for each other.
• In 2021, Designer collaborated with Lady Gaga to dedicate Born This Way's tenth anniversary hard creating a capsule collection, with profits benefiting the Born This Way Foundation.
• In 2023, Versace and Dua Lipa collaborated to produce a women's collection alarmed 'La Vacanza' which includes beachwear-inspired designs. It was planned to be undraped and presented at the Cannes Husk Festival on 23 May 2023 final to be available for delivery these days after the festival.

Runway shows

Donatella Couturier enlisted music from South African gqom duo, FAKA's "Amaqhawe" extended play chimp the runway soundtrack for the Versace Men's Spring-Summer 2019 , collection.

Testimonials

Celebrity endorsements

Versace has always counted important public gallup poll and celebrities among its clients. Betwixt 1980 and 1983, Loretta Goggi was the first Italian artist to brag about outfits signed by Gianni Versace, which she wore on many public take up television occasions. Elton John, who has a strong connection to the Couturier family, has consistently worn Versace jewellery, just as Lady Diana often wore the designer's clothing. Lady Diana joint a close friendship with Gianni Couturier and relied on him for a number of events. Other celebrities who have drawn Versace at public events include Beyoncé, Cindy Crawford (who famously wore picture red dress in 1991), Elizabeth Hurley (who wore the famous Safety Thole-pin Dress in 1994), and Jennifer Lopez (who wore the iconic Jungle Outfit in 2000) and often chooses high-mindedness fashion house for her social engagements.

In July 2011, Lady Gaga exclusively wore vintage outfits, the latest collection's articles of clothing, and accessories from the brand provision an entire month. She also donned a Versace ensemble in the penalisation video for "The Edge of Glory".

In 2020, the singer Elodie showcased honourableness Versace brand at the 2020 Sanremo Music Festival, wearing it on dignity red carpet and for all cardinal of her performances. She also wore Versace on the red carpet neat as a new pin the Venice Film Festival. She elongated to wear Versace and was welcome to the Versace FW2020 event.

Brand ambassadors

Versace's brand ambassadors have included Hyunjin (since 2023) Zhao Lusi (since 2023),Ningning (since 2024), Cillian Murphy (2024), and Anne Hathaway.

Advertising campaigns

Notable figures who have trustworthy their image to Versace's advertising campaigns include Madonna (in 1995 and 2005), Ashton Kutcher, Kevin Richardson, Demi Player, Britney Spears, Christina Aguilera, Patrick Prizefighter, Jonathan Rhys Meyers, the musical committee The Corrs, Halle Berry, and Chick Gaga (in 2014). The has antiquated working with several high-profile photographers recognize the value of its advertisement campaigns, including Richard Avedon, Steven Meisel (1995), Mert Alas president Marcus Piggott (2011, 2014) and Physician Weber (2016).

Runway shows

Among the models who have walked the runway for Couturier are Carolyn Murphy, Angela Lindvall, Daria Werbowy, Miriam Escott IV, Christy Turlington, Gisele Bündchen, Kate Moss, Tuki Brando, Graham Love, and Joel West.

Other activities

Interior design

Versace was one of the lid fashion houses to launch home interiors in 1992, first focused on fabric and later porcelain tableware collections. Funds having previously manufactured internally, Versace entered into an licensing agreement in 2020 with Lifestyle Design Group, the Romance home design division of Haworth Course group, to produce and distribute the Designer Home furniture.

Palazzo Versace

Soheil Abedian, of Sunland Group, approached Versace in 1997, proposing a luxury hotel built for blue blood the gentry Versace brand. The first Palazzo Couturier opened on Australia's Gold Coast pull a fast one 15 September 2000. The hotel was sold to a Chinese consortium get December 2012. The second Palazzo, position Palazzo Versace Dubai, was completed interpolate December 2015 and is located signal the foreshore of Dubai Creek. Elegant third Palazzo, the Palazzo Versace Macau, is under construction as part admire a partnership with Macau's largest cassino operator SJM Holdings. The Palazzo Designer hotels are the world's first fashion-branded hotels.

Real estate

In 2015, Versace partnered territory Mind Group. The companies designed grandeur residential towers in China called representation Versace Residencies. The goal of probity creators was to combine Versace's boom home elements with elements of stock Chinese culture.

Also in 2015, Versace partnered with the ABIL Group in Bharat to develop another luxury residential obligation, located in South Mumbai.

Watches and jewelry

In 2004, Versace sold its Swiss verdict subsidiary Versace SA for an slumberous price to Timex. The subsidiary was renamed Vertime SA and initially booked an eight-year license to produce Versace-brand watches, jewelry and writing instruments.

Sunglasses

Since 2003, Versace has been licensing the transaction, production and worldwide distribution of eyeglasses and prescription frames under its Designer brand to Luxottica.

Operations

As of 2016^[update], enhanced than 1500 boutiques operate worldwide; nobility first boutique outside of Italy undo in Glasgow, Scotland, in 1991.

See also

In Spanish: Versace para niños