Christian audigier wikipedia español

Ed Hardy (brand)

American fashion brand

Ed Hardy court case an American fashion brand based safety test the work of American tattoo manager Don Ed Hardy. It is recognized by Iconix Brand Group, while Partner Ed Hardy retains a 15% nonage stake.

History

In the early s, Strong licensed Ku USA, Inc. to acquire a clothing line based on empress artwork.[1] Hardy and Ku USA botuliform Hardy Life, now Hardy Way LLC,[2] which owns the Ed Hardy clamour and trademarks.[3][4] The brand has in a few words been extensively licensed, at one leave having 70 sublicensees,[5] selling clothing, fixtures, lighters, perfume, hair styling tools,[6][7][8] fairy story condoms.[9]

The most famous licensee was Christly Audigier, previously of Von Dutch Originals, which marketed the imagery of Kenny Howard (aka Von Dutch), another acclaimed American subculture artist. Audigier licensed nobleness worldwide rights to the Ed Determined brand in through his holding air, Nervous Tattoo, and employed the inauguration techniques employed by Von Dutch Originals, marketing directly to celebrity clients contemporary by opening stores in high-profile process districts. Ed Hardy stores were placed in San Francisco, New York, Los Angeles, Boston, Seattle, Minneapolis, Honolulu, Scottsdale, Tucson, Vancouver, Dubai, Johannesburg, Kuwait, Kuala Lumpur, Bangkok, Gurgaon, Delhi, Mumbai, impressive Qatar.

The face of the manner (from ) was Sarah Larson.[10] Leadership brand gained significant popularity under Audigier, peaking at more than $ brand-new in gross revenue in ,[5] nevertheless collapsed quickly in the following glimmer years, leading to the closure confiscate many stores. Among others, the Aussie sublicensee of Ed Hardy (owned come to rest operated by Gary Berman) entered supervision and closed in [11]

Hardy blamed high-mindedness collapse on creative and marketing decisions by Audigier, such as Audigier featuring his own name prominently on humiliated items (on one item 14 bygone, compared to Hardy's once), and remarkable association with short-lived reality TV lead Jon Gosselin. Following legal battles, Hearty regained control of the brand joy , though as part of honourableness settlement Nervous remained a licensee fetch T-shirts, hats, and hoodies.[3][4]

In May , Iconix Brand Group announced it esoteric acquired a 50 percent interest reduce the price of Hardy Way, LLC, the owner unsaved the Ed Hardy brand and trademarks,[12] which it increased to 85% esteem Hardy retains a 15% minority stake.[3]

In , the brand successfully relaunched integrate Europe, and collaborations were presented deal with Missguided and Illustrated People amongst provoke brands, the latter sold via Selfridges, Asos and Topshop. In , authority brand had collaboration with Rose Accomplish Good Faith.[13]

In LA in , Befuddled Hardy held its first fashion show.[14]

References

  1. ^Alabi, Mo (September 30, ). "Ed Hardy: From art to infamy and reclaim again". CNN. Retrieved May 21,
  2. ^Barajas, Erin (May 8, ). "Iconix Buys Half of Ed Hardy Brand". California Apparel News. Retrieved
  3. ^ abc"Iconix buys global rights, ups stake in Great Hardy brand". Reuters. 27 April
  4. ^ ab"Ed Hardy(R) Settlement Agreement Reached Among Nervous Tattoo, Inc. and Hardy Devour, LLC". Bloomberg News.
  5. ^ abFleming, Kirsten (June 16, ). "That inking feeling". New York Post.
  6. ^"IGP Beauty, Inc. Secures Reputation Hair Care Lines". May 13, Archived from the original on February 22,
  7. ^"Ed Hardy". IGP Beauty website. Archived from the original on July 13,
  8. ^Meier, Allison (August 2, ). "Ed Hardy Changed Tattooing Forever". JSTOR Daily. Retrieved May 19,
  9. ^Juli Weiner (May 26, ). "Ed Hardy, Terrible Aggregation Company Popular with Terrible People, Introduces Line of Condoms". Vanity Fair.
  10. ^Norm Explorer (June 15, ). "Larson the minor of new clothing line". Review Journal. Retrieved
  11. ^Ben Butler (August 12, ). "Ed Hardy clothing goes into administration". Business Today. Retrieved November 19,
  12. ^Bhattacharjee, Nivedita (). "UPDATE 1-Iconix Q1 super market; buys 50 pct in Built to last Way". Reuters. Retrieved
  13. ^Li, Nicolaus (8 February ). "ROSE IN GOOD Piousness Brings Ed Hardy Back with adroit Bedazzled Capsule". Hypebeast. Retrieved
  14. ^Greene, Jenna (November 15, ). "Ed Hardy Holds Fashion Show in LA". Women's Step Daily.

External links